Product Photographs: the Key to a Customer’s Cart

When was the last time you bought an item sight unseen?

As consumers, almost all of our e-commerce shopping habits include product photos. A possible explanation for the preference toward products with photos is that customers can easily use a photo to visually confirm whether the item they are buying fits their established expectations.

Customer shopping habits on Digikey.com reveal that the value of a product photograph on Digikey.com is tremendous. A report of sold items showed that over 91.6% of items included on an order featured a product photograph on the DigiKey website. Photos enable worldwide customers to instantly draw conclusions on the functionality, operation, and overall quality of a product without consulting a datasheet.

DigiKey’s site provides customers with up to three image opportunities for products:

Primary images are shown as the main product photo. These images are the large photos displayed on a product detail page and also serve as a thumbnail next to the listing in a general product category.

Secondary images further describe the product by visually providing alternative views, functionality, or displaying marketing text.

360 photos are an interactive animation that provide a rotating view of the product.  This view allows customers to observe the product from all angles.

Suppliers are welcome to provide their own photographs for listing on the site. To provide a clean, electronic-focused brand experience, please follow these requirements:

• Full, high-resolution images at a minimum of 640x640 in size.
• The image must be in focus, professionally lit with realistic color with smooth edges.
• The full product must be in frame.
• Backgrounds must be pure white (RGB 255,255,255)
• Acceptable file formats of .jpg or .png

DigiKey’s guidelines also fulfill the requirements of other sites such as Google Shopping Networks to optimize your product marketing.

For companies seeking  a hassle-free alternative, we invite you to consider DigiKey’s Photography Services. The DigiKey photography team stands out by offering:

• Competitive prices that include images and rights.
• Relevant photographs suited for the electronics industry.
• Photos taken in an ESD-sensitive certified studio.
• The capability to photograph components as small as 3mm.

Interested suppliers are welcome to complete the Photo Quote Request Form. Volume discounts are available for large photo requests. The DigiKey photography team will provide a quote within 3 business days.